# Analytics

See what shoppers save and how much revenue wishlists bring in. Everything is in the app, under **Home**, **Products**, **Customers** and **Analytics**.

## Home

The **Performance** section shows the last 7 or 30 days: wishlist adds, shoppers with a wishlist, products added to the cart and wishlist revenue, plus your 5 most wishlisted products.

**Suggested features** lists features you haven't turned on yet.

## Analytics page

Pick a date range, then read:

| Card | Meaning |
|---|---|
| **Wishlist adds** | Products saved, with the number removed. |
| **Added to cart** | Products added to the cart, as a share of adds. |
| **Orders** | Orders with a wishlisted product. |
| **Revenue** | Revenue from wishlisted products. |

The charts show daily activity, a funnel from **Added to wishlist** to **Added to cart** to **Ordered**, and revenue over time. Days are in UTC.

## How revenue is counted

An order counts as wishlist revenue when a product in it was in the customer's wishlist before they bought it:

- The order is from a signed-in customer. Guest orders aren't counted.
- The customer saved that product, or that exact variant, in their own list. Lists shared with them don't count.
- They saved it within the **attribution window** before the order, and it was still in the list.

Only the matching lines count, at their price after discounts, without tax and shipping, in your store currency. Refunds and cancellations aren't subtracted.

Change the window under **Settings → General → Attribution window**: 30 days by default, from 1 to 90 days. The change applies to new orders.

## Products

**Products** lists every product shoppers saved, most wishlisted first:

- **Saved:** how many shoppers have it in a wishlist now.
- **Trend:** adds minus removes in the date range.
- **Inventory:** current stock.
- **Wishlist to cart:** how often a save leads to an add to cart.

Open a product to see its adds, orders and revenue, and the shoppers who saved it. Use it to plan restocks, or to find customers for a price drop campaign.

## Customers

**Customers** lists shoppers with a wishlist, both customers and guests. Search by email, name or customer ID.

Open a customer to see their lists, their language and email marketing status. You can add products to a list with **Add products**, or remove items. Items saved by staff or in POS are marked.

## Export to CSV

Click **Export CSV** on **Products** or **Analytics**. The file is created in the background; download it from **Settings → Data**.

| Export | Columns |
|---|---|
| Products | `product_id`, `saved_count`, `adds`, `removes`, `add_to_cart`, `orders`, `revenue_minor` |
| Analytics | `day`, `adds`, `removes`, `add_to_cart`, `orders`, `revenue_minor` |

`revenue_minor` is in the smallest unit of your currency, such as cents. To export every saved item, see [Import and export](https://wishlist.themivo.com/docs/import-export).